Growth, marketing & digital strategy
Growth strategy, built by someone who's actually built things
I work with businesses that want to grow more deliberately. Go-to-market, positioning, marketing foundations, and the digital channels worth investing in, from someone who has built and scaled growth strategies across industries.
How I help
Three areas, depending on where you're at.
Most teams start with positioning or one channel, and build out the rest once the foundations are right.
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Go-to-market & positioning
Working out who you're actually selling to, what makes you worth choosing, and where to focus first.
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Marketing, content & digital
Building and scaling the marketing foundations: positioning, content pillars, paid and organic channels, lifecycle and retention work.
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Fractional growth lead
Senior growth thinking without a full-time hire. I can support with pitch decks, channel planning, fundraising and partnership strategy, and the connective tissue across the team.
Why me
I've done this from the inside, not just advised on it.
SeedCulture
Built and launched a venture-backed sustainability SaaS platform from concept to market as the main commercial founder, including strategy, fundraising, sales, and partnerships.
Pipeline & channels
Designed the ICP, segmentation, and channel mix for a number of high-growth ventures - including outbound, partnerships, and content-led growth.
Marketing & expansion
Led marketing for several fast-growing businesses, including taking an e-commerce brand into international markets and shaping the digital, brand, and partnership work behind the expansion.
What people say
"Katelyn came in as our marketing contractor at a critical growth point. SWAN's platform helps irrigators save water and improve yields, and Katelyn understood quickly how to communicate that environmental and commercial value to a B2B audience. Not only did she help to build our digital presence and B2B pipeline, but also supported the development of materials that underpinned our US expansion and pre-Series A raise."
Have a growth problem to think through?
I'm particularly interested in helping businesses grow in a way that's intentional and sustainable - and to work with impact-driven businesses, charities, and NGOs to grow their reach and impact.
Get in touch